Press Release: Rewriting Extinction and WEBTOON Team To Tackle Climate Crisis Including Lucy
WEBTOON, the world's leading webcomic platform is to partner with Rewriting Extinction, the historic global 12-month comic storytelling campaign that supports seven charitable projects tackling biodiversity and the climate crisis. The campaign has united 300 celebrities, experts, activists, indigenous leaders, and storytellers to create over 150 emotive comic stories on an environmental theme. Under this new partnership launching November 29, WEBTOON will adapt select Rewriting Extinction comics for the platform, and develop a series of brand new comics by WEBTOON creators that aim to raise awareness and funds for these initiatives.
Safely Endangered, War and Peas, Dinos and Comics, Dami Lee, Buddy Gator, Jenny Jinya, Alicia Souza, and Lunarbaboon are just some of the comic artists to have created powerful content for Rewriting Extinction, in collaboration with Cara Delevingne, Taika Waititi, Lucy Lawless, Ricky Gervais, Andy Serkis, Sir Patrick Stewart, Sir Ian McKellan, Dr. Jane Goodall, and many more. Short and long-format comics are released weekly on Rewriting Extinction's social media platforms to raise funding and awareness for its mission: to provide a central platform for leading environmental charities to raise the necessary funds and awareness for seven evidence-based projects that address both the climate and biodiversity crisis. To date, the campaign has attracted over 100 million views.
From November 29, WEBTOON will curate a selection of Rewriting Extinction's standalone comics to adapt for the platform, while also developing new comics from WEBTOON creators. All comics within this series will be accessible for free, with key information about where to support these projects. The partnership will connect these important stories with WEBTOON's 72+ million monthly readers globally, and presents a pivotal juncture for Rewriting Extinction, opening it up to new-gen comic fans worldwide. A comprehensive anthology of these comics titled The Most Important Comic Book on Earth (Dorling Kindersley), will publish in the UK on October 28 and in the U.S. on November 2, with a foreword written by Scott Snyder.
Further details, including translation to local languages, will be unveiled soon. The comics will initially be available in English via WEBTOON.com and the WEBTOON app.
Commenting on the partnership, Rewriting Extinction founder Paul Goodenough says: "WEBTOON as a platform is an astounding vehicle, but key to my love for WEBTOON is that the vehicle is driven by courteous, kind, and caring people. I'm beyond proud. It's every comic creator's dream to work with WEBTOON - and together we'll be able to do more good, and reach more people, than ever before." David Lee, head of content at WEBTOON Entertainment, U.S., says: "Rewriting Extinction's mission to creatively address biodiversity and the climate crisis is innovative and inspiring, and one that resonates with many of WEBTOON's passionate and purpose-driven readers and creators. WEBTOON is proud to collaborate with Rewriting Extinction to bring these engaging stories to the platform to help raise awareness and funds for an incredible cause."