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27 October 2021

Press Release: Rewriting Extinction and WEBTOON Team To Tackle Climate Crisis Including Lucy

WEBTOON, the world's leading webcomic platform is to partner with Rewriting Extinction, the historic global 12-month comic storytelling campaign that supports seven charitable projects tackling biodiversity and the climate crisis. The campaign has united 300 celebrities, experts, activists, indigenous leaders, and storytellers to create over 150 emotive comic stories on an environmental theme. Under this new partnership launching November 29, WEBTOON will adapt select Rewriting Extinction comics for the platform, and develop a series of brand new comics by WEBTOON creators that aim to raise awareness and funds for these initiatives.

Safely Endangered, War and Peas, Dinos and Comics, Dami Lee, Buddy Gator, Jenny Jinya, Alicia Souza, and Lunarbaboon are just some of the comic artists to have created powerful content for Rewriting Extinction, in collaboration with Cara Delevingne, Taika Waititi, Lucy Lawless, Ricky Gervais, Andy Serkis, Sir Patrick Stewart, Sir Ian McKellan, Dr. Jane Goodall, and many more. Short and long-format comics are released weekly on Rewriting Extinction's social media platforms to raise funding and awareness for its mission: to provide a central platform for leading environmental charities to raise the necessary funds and awareness for seven evidence-based projects that address both the climate and biodiversity crisis. To date, the campaign has attracted over 100 million views.

From November 29, WEBTOON will curate a selection of Rewriting Extinction's standalone comics to adapt for the platform, while also developing new comics from WEBTOON creators. All comics within this series will be accessible for free, with key information about where to support these projects. The partnership will connect these important stories with WEBTOON's 72+ million monthly readers globally, and presents a pivotal juncture for Rewriting Extinction, opening it up to new-gen comic fans worldwide. A comprehensive anthology of these comics titled The Most Important Comic Book on Earth (Dorling Kindersley), will publish in the UK on October 28 and in the U.S. on November 2, with a foreword written by Scott Snyder.

Further details, including translation to local languages, will be unveiled soon. The comics will initially be available in English via and the WEBTOON app.

Commenting on the partnership, Rewriting Extinction founder Paul Goodenough says: "WEBTOON as a platform is an astounding vehicle, but key to my love for WEBTOON is that the vehicle is driven by courteous, kind, and caring people. I'm beyond proud. It's every comic creator's dream to work with WEBTOON - and together we'll be able to do more good, and reach more people, than ever before." David Lee, head of content at WEBTOON Entertainment, U.S., says: "Rewriting Extinction's mission to creatively address biodiversity and the climate crisis is innovative and inspiring, and one that resonates with many of WEBTOON's passionate and purpose-driven readers and creators. WEBTOON is proud to collaborate with Rewriting Extinction to bring these engaging stories to the platform to help raise awareness and funds for an incredible cause."





26 March 2021 Lucy Lawless and Intergenerational Climate Ambassadors

Image637523501904104310 Lucy Lawless and Intergenerational Climate Ambassadors
24 March 2021

Should Lucy Lawless ever get tired of being a famous TV actor, she’s already thought of her next career – ukulele entertainer to the elderly.

She’s tried her hand at this niche pursuit because, in 2012, she spent three days perched on top of an oil rig at Port Taranaki.

To explain how she got there, it helps to know that Lawless thinks famous people have a duty to use their fame to highlight causes that matter – “something that’s not talking about your freaking lipstick,” as she puts it.

Her involvement in the 2012 Greenpeace protest against Arctic oil drilling certainly generated international headlines – and it got her convicted of trespass.

She served her 120 hours of community service in an old folks’ home, which, in her telling, was a beautiful experience.

“There’s still a lot of people there I go back and visit,” she says. “It was so lovely, and so, kind of... blessed.”

Lawless pauses often in conversation, picking the most accurate words. “They loved having someone come in and play them ukulele. And I had fascinating experiences with the effect music has on people with dementia, and even catatonic people.”

Did she talk to them about climate change? “No,” she says, in a very firm tone. “These people have dementia, they have all sorts of [problems]...” Another pause. “They’re so elderly that I think Greenpeace seemed really radical to them.”

“Whatever I'm doing is my new favourite thing. So, for a time there, I thought I should just give up [acting] and play balloon tennis and ukulele for the rest of my life.”

Lawless is part of a pressure group called the Intergenerational Climate Ambassadors, which features representatives of every decade of life, from teenagers to age 103.

She’s in the middle of the group – 52. She would have been 28 when the Kyoto Protocol was signed, yet, 24 years later, global emissions are rising.

For many years, she’s felt her generation has badly failed on climate. “I really have been frustrated by our inaction. Even though we were born in a time of science, and the science was clear, for really quite a long time, so few of us actually went out on a limb and stood up for the science and the truth.”

Read More



10 December 2020

Image-Video: Lucy Lawless Urges NZ To Harness Wind Energy

Climate activists tell about the green Government policy they most want to see in 2021.

Actress and eco-activist Lucy Lawless​ warned MPs, “as they enjoy a Christmas holiday in the sun”, the pressure for action would increase next year.

“We’re going to come back with increasing frequency and intensity, just like the climate disasters.”







4 December 2019

Lucy Posts Video in Support of Greenpeace

Lucy posted this short video in support of Greenpeace. She’s in LA for work.



22 September 2019

Video Interview with Lucy Lawless About Climate Change–

Lucy was interviewed on Stuff about climate change and in particular about farming and trees. You can also read the full interview on the Sunday Star Times with Lucy.

Scans: Sunday Star Times: Laying Down The Law - Lucy Lawless Interview 22 September 2019


Lucy Lawless' protesting days might be over. The actress was famously arrested for chaining herself to an oil drilling ship and joined an at-sea demonstration in the chilly waters north of Norway.

Lawless, who made her name playing fearless leather-clad super-hero Xena: Warrior Princess, admits she was terrified during the 2012 Greenpeace blockade of the Noble Discoverer.

The activists were trying to stop the crew leaving for the Arctic and scaled the ship's 53-metre drilling tower.

"I was really scared beforehand. When you cut a wire in a fence that really is crossing the Rubicon

Original site:



22 September 2019

Scans: Sunday Star Times: Laying Down The Law - Lucy Lawless Interview 22 September 2019

Lucy is interviewed in the Sunday Star Times (NZ) 22 September 2019

Lucy Lawless tells Andrea Vance why she’s in awe of young protesters and calls on Jacinda Ardern to come clean on her struggles to fight climate change.

Lucy Lawless’ protesting days might be over. The actress was famously arrested for chaining herself to an oil drilling ship and joined an at-sea demonstration in the chilly waters north of Norway. Lawless, who made her name as a fearless leather-clad super-hero in Xena: Warrior Princess, admits she was terrified during the 2012 Greenpeace blockade of the Noble Discoverer in Taranaki.

The activists were trying to stop the crew leaving for the Arctic and scaled the ship’s 53 metre drilling tower.

‘‘I was really scared beforehand. When you cut a wire in a fence that really is crossing the Rubicon.

‘‘I didn’t think we’d succeed, didn’t even think we’d get up there. All the way, climbing up I was mouth-breathing,’’ she pants hard. ‘‘I was thinking: this can’t be succeeding.’’

After four days, she and six other activists were arrested.

‘‘Being in a holding cell is not super-fun, especially when you’ve got a camera on you, on the toilet, and it is a grimy bed.

‘‘I mean, no-one comes and washes the bed before you get put in there, right? It’s got all sorts of bloody, drunk tank grunge in it.

‘‘And you can’t put your head out and say ‘what’s going on? Can I have a cup of tea?’ You don’t exist.’’

Was she afraid of going up against the justice system? ‘‘I don’t know. I was in for a penny, in for a pound, by then.’’

She was fined $651 and sentenced to 120 hours community service. And in 2017, she joined another Greenpeace protest against deep-sea drilling, dropping into the freezing Barents Sea.

Lawless, 51, hasn’t lost her fire. But she sees younger activists – like the School Strike for Climate – picking up the baton. ‘‘If the right thing happened, for the right reason if I was so moved, then I guess I would have to [protest] but I think the doves are rising up. ‘‘You see this with all these kids protesting, this week. It’s amazing.’’ Lawless, a mother of three, is buoyed by Swedish, teenage activist Greta


‘‘Oh my God, I love that kid. I actually love this generation . . . I see some real anger. They are so badass that I am inspired by them. And the #MeToo generation: all these young women are not going to take s... anymore.

‘‘My generation, when we were coming up, you would hear about this casting couch. I never actually got invited on one – there is something about me that those kind of men don’t like,’’ she laughs.

‘‘We just thought that was the way of the world, and you didn’t question that. These young women today are like: ‘f .... you. Don’t touch me again, I am coming after you.’ And I am so in awe of them.’’

The conversation around climate change has started to shift, and become more mainstream thinking, she believes.

‘‘I got a lot of blowback from [the oil rig protest] . . . that was only in 2012, but people were not ready. I got a lot of guff from my community, who are mainly blue by the way, and my own family.’’

Now those same neighbours want to talk to her about the effects of rising temperatures. ‘‘I see lots more acceptance in the media, and even in my neighbourhood, people who were like ‘what did you chain yourself to an oil rig for?’ back a few years ago to now telling me, with all seriousness: ‘do you know there are going to be climate refugees?’

‘‘I’m like, yessssss! Thank God, you are finally understanding.’’

Lawless has been an environmentalist for at least three decades. Her first foray into public activism was a 1998 WWF campaign to stop whaling in the Southern Ocean, alongside Sam Neill and the late Sir Peter Blake.

She teamed up with Greenpeace in 2009, to become a climate ambassador and since then has sprinkled Hollywood stardust on many of their campaigns. Three years later, alongside Sir Richard Branson, she launched their Save the Arctic campaign.

‘‘I wish more famous people would get on board, so many people are more influential than me and I don’t know what they are spending their time on – but could there be anything more important?

‘‘Why be famous unless you are using it for good? I can’t imagine why.’’

On the day we meet, by a fountain at an Auckland beach, Lawless is dressed for walking her rescue dog Koha, in sunglasses, sneakers and an oatmeal sweater, a hole picked in one side. Her face is free of make-up and she’s incredibly beautiful.

Her ice-blue eyes light up when the subject comes around to environmental politics.

‘‘I have no interest in lipstick or fashion. I mean, I guess I tried for a moment in the nineties,’’ she says.

‘‘If my hair gets brushed in a day, it’s a good day. But I just fail because it is not authentic.’’

Authenticity is important to Lawless, and it’s one reason why she’ll never get into politics.

The actress flirted with the Green Party in 2014, showing up at their election campaign launch and some press events. There were hopeful whispers that she might stand as a candidate.

At the time Russel Norman was co-leader, and he now heads up Greenpeace NZ.

‘‘I feel that being allied to Greenpeace then tying yourself to a party is a little bit problematic,’’ she says. ‘‘There are individuals that I really like and respect in politics because of what they do. But Greenpeace, I always believe them to speak the truth.

‘‘The reason I could never go into politics is because you have to fudge your own ideals sometimes . . . I just don’t know that I would be very good at toeing the party line.’’

Lawless would prefer plain speaking from politicians. ‘‘[They] make bold claims before [they] get elected and then get very oppressed by the reality of legislation or the business matrix that is crushing, holding us in this pattern.

‘‘I would love for them to articulate this – say ‘s... I thought I could come in here and make this change – these are the reasons I am really struggling’. God, give us this information.’’

Is she obliquely talking about Prime Minister Jacinda Ardern, who in 2017 declared climate change her generation’s ‘‘nuclear-free moment’’?

‘‘I think she is trying . . . that coalition was a pretty uneasy partnership there for a while.

‘‘I actually do believe in her as a really good person, with clear conviction. I just want to hear about the obstacles. What is stopping you, tell us? Because we can get behind authenticity. We just want to hear the truth, eh?’’

Ardern’s Government announced a ban on all new oil and gas exploration last year.

Lawless wants her to follow up by cancelling existing permits, which allow companies to search for oil in some 100,000 square kilometres around New Zealand’s coastline.

Austrian giant OMV hopes to drill a well in the Great Southern Basin this summer. In the days before Lawless speaks with Stuff, the company was granted a permit to discharge harmful substances from the drill rig’s deck drains.

‘‘I would like them to close those loopholes,’’ Lawless says. ‘‘They say the end result of

producing this product and its contribution to climate change cannot be considered in whether we grant these leases. But that just seems disingenuous.

‘‘It is just a terrible idea, I mean, it is the whole reason to ban them.’’

Lawless and TV producer husband Robert Tapert call Auckland home. She’s recently spent time in Australia working on a second series of My Life Is Murder, a crime comedy-drama. She plays detective turned private investigator Alexa Crowe.

She also flies in and out of New York and Los Angeles and is fluent in American politics.

President Donald Trump, who hit on her when she was starring in a Broadway production of Grease in 1997, is ‘‘some horrible game show contestant’’.

She worries we are being distracted from corporate ‘‘skulduggery’’ and the withdrawal of civil rights by showmen like Trump and new UK Prime Minister Boris Johnson.

‘‘What the f... is going on? Trump, and now Boris. It is not that America should be so manipulated, [it’s] that they should be so manipulable.

‘‘I want New Zealand not to go that way.’’

She has has faith that Kiwis won’t be blinded by political ‘‘artifice’’.

‘‘You see it on Queen St: someone walking into a shop in bare feet or stubbie shorts. People here are less concerned with image and artifice.

‘‘We are not a culture that encourages very much of it, to the chagrin of some of my more fashionable friends. But it might save us.’’

Lawless’ other main preoccupation is regenerative agriculture, which restores degraded soil and improves the water cycle.

She’s also disenchanted with the vilification of New Zealand’s dairy farmers.

‘‘It doesn’t work. It makes people hunker down and divide into groups. My feeling currently is we have to show people a boat that floats, to get them on board, coax them on board.

‘‘These people are working so damn hard . . . on this horrible, milk powder treadmill of intensifying. I want the general public to understand that we need farmers. We need them to feed us in the future and we also need them farming to be cleaner, more regenerative. Providing that kind of information and access to alternative fertilisers which nourish rather than deplete the soil is really key.’’

Greenpeace has campaigned for a reduction in cow numbers and an end to the use of synthetic nitrogen fertiliser. Lawless says farmers need support to try alternatives.

‘‘We are very pro-farmer. They seem enslaved and very stressed and very much in debt. We want to enable farmers to transition to a sustainable regenerative model that will feed our country.’’

‘‘People feel more empowered by positive solutions. They feel disempowered and weak when we give them the Chicken Little response.

‘‘So, try something else. How do you get people on board? Show them a boat that floats.’’

The Parks and Recreation star doesn’t just talk about climate action. She’s currently planting a 400-tree forest, in a secret location, aimed at carbon sequestration.

‘‘I want to have tree crops, so plant nuts, plant things that can be used for animal feed, that are not palm kernels.’’

The project was driven by her youngest son Judah Tapert, 17, who has developed a love of soil and plant science. He’s nurturing the sprouts at home before they are transported for planting.

‘‘If you can do nothing else plant a tree, plant a tree on every . . .’’ Lawless breaks into a wicked laugh. ‘‘They don’t like it when you plant on the berms, I’m finding.

‘‘But sequestering is a really great way forward. So let’s be about it.’’









5 October 2018

Greenpeace Press Release: “Look after our whales”: Lucy Lawless’ trans-Tasman challenge

(C) 2018 Greenpeace New Zealand - Lucy Lawless watching Whales in the Great Australian BiteActor Lucy Lawless has laid down a trans-Tasman challenge from on board the Rainbow Warrior, calling on Australians to help protect New Zealand’s whales.

Lawless is currently on board the Greenpeace flagship in Kaikōura, from where whales regularly visit on their way to spend time in Australian waters.

“I’m challenging Australians and their Government to protect whales everywhere by stopping the risky deep sea oil drilling that is planned for the Great Australian Bight, right in the middle of critical whale habitats,” she says.

“Australia has a reputation for claiming New Zealand’s stuff. I’ll give them Pavlova, but when it comes to our whales, we’re drawing a line. We’ll do everything in our power to protect them.

“We’re pretty good at winning moral battles using peaceful protest here in New Zealand. We’ve been opposing oil exploration in our hundreds of thousands for almost a decade, and we’ve just seen our Government become one of the first to put an end to new offshore oil and gas permits.

“Now we need our Australian neighbours to crank up the pressure. Together, we could protect the Southern Seas that connect our two countries and create one of the biggest oil free blocks on the planet. An obvious first step is saving the Great Australian Bight.”

Lawless is using her social media clout to call on Australians to take action with her.

The Great Australian Bight stretches across the Southern coast of Australia and is one of the most biodiverse regions on the planet. It’s where endangered whales give birth and raise their young, where scientists recently discovered hundreds of new species, and where there is more unique diversity of life than the Great Barrier Reef.

Despite this, oil companies are planning to undertake the riskiest experimental oil drilling there that’s ever been attempted.

Greenpeace Australia and New Zealand have teamed up to save the Great Australian Bight. A cross-Tasman petition is travelling around New Zealand on board the Rainbow Warrior, and will then be taken to Australia with the ship.

After Kaikōura, the ship will visit Lyttelton, Dunedin, Stewart Island and Bluff, before heading across the Tasman.

The Rainbow Warrior is in New Zealand to celebrate the oil exploration ban and promote clean energy alternatives, as well as highlight areas of the country where oil exploration is still a reality due to pre-existing exploration and drilling permits.

Source: Greenpeace New Zealand



13 February 2018

Lucy's Unusual Tweet To Start Campaign For Xenites to Rally For The Love Army Movement

There was a series of tweets by Lucy today in response to @WeAreLoveArmy campaign. Her initial tweet says she will forgive herself for being an arsehole (asshole) for decades which was an unusual way to start and promote the campaign. The campaign strives to ground our lives, politics and movements in an ethic of love. In other words, there is far too much hate in the world (way way way way too much hate). It's an unusual way to start off a campaign aimed at reconciliation and finding a better way in dealing with those you disagree with.










What is this About?






2 October 2017

Press Release: Let’s Put Litter in its Place with Lucy Lawless

Let’s Put Litter in its Place!

Monday, 2 October 2017, 9:20 am
Press Release: Love NZ

Image636425699531337138Let’s Put Litter in its Place!

First national campaign to raise awareness about litter in New Zealand since the 1980s

AUCKLAND, 2 October 2017 –Love NZ and Be a Tidy Kiwi have launched a joint TV advertising campaign to encourage New Zealanders to “Put Litter in its Place.” The TV Commercial developed by BrandWorld features Lucy Lawless and Ian Mune and will initially run for six weeks on TV1 and 2 with a separate digital campaign being launched. The message from Lucy and Ian is “Let’s Put Litter in its Place. It’s just how we do things around here.”



The campaign is linked to a national behavioural change programme and investment in new and upgraded rubbish/recycling infrastructure that use smart technology to minimise overflow and reduce collection costs. The new vibrant bins which feature signage in multiple languages will be introduced in Marlborough, Queenstown Lakes, Rotorua, Tauranga and Wellington during October and November.

The campaign is managed by The Packaging Forum and the Auckland Litter Prevention Steering Group which manages the Be a Tidy Kiwi brand and comprises Auckland Council, Keep Auckland Beautiful, Auckland Motorways (NZ Transport Agency) and KiwiRail and is supported by councils around the country.

Richard Leckinger, Program Manager for Be a Tidy Kiwi says “There has been no national campaign about litter since the 1980s and this new campaign is intended to nudge New Zealanders into thinking before they litter. We are very pleased to be bringing together two of New Zealand’s iconic brands, Love NZ and Be a Tidy Kiwi to kick-start awareness and the motivation to make a change.”

Lyn Mayes, Manager at The Packaging Forum, says “Our membership includes around 70% of the 100 most often littered brands and they will be working with us to bring the Let’s Put Litter in its Place message to their consumers. We also encourage those Fast Food, Snack Food and Beverages brands who don’t fund recycling and waste management through our schemes to get behind the campaign and be part of the solution.”

The $2.4 million project has received $1.72 million funding from The Government’s Waste Minimisation Fund and will be supported by in kind investment by industry and local government to increase the reach of this national advertising campaign.




11 September 2017

Lucy at NZ Green Party Climate Policy Launch 10 September 2017

Lucy attended and spoke at the New Zealand Green Party Climate Policy Launch in Auckland yesterday (10 September 2017). New Zealand will be going to a general election on 23 September 2017.

click on the smaller image for the larger scan.



and from twitter



16 August 2017

New Image: Lucy Tweets Pic from Norway

Lucy tweeted a pic from her recent rip to Norway. Since StatOil has been following Lucy, she thought she might help them in telling them where she had been.



12 August 2017

NZ Herald: Activists: Lawless Spied On By Oil Companies 12 August 2017

Image636381392552830310Image636381393015792890‘ Stalkerish’ spying won’t stop her activism

Greenpeace says it believes the actor Lucy Lawless was spied on by oil companies.

Lucy Lawless takes part in a Greenpeace protest in front of Statoil rig Songa Enabler in the Arctic’s Barents Sea in July.

This week the Herald revealed that the environmental lobby group claimed to have caught spies in the act, and had filed a privacy lawsuit in the Auckland High Court against Thompson & Clark Investigations which it alleged had run a longrunning spying campaign for oil companies Statoil and Anadarko.

Greenpeace claimed it caught the spies in the act after being tipped off by an anonymous source.

In response to questions from the Weekend Herald, Greenpeace New Zealand boss Russel Norman said Lucy Lawless’ high profile role in its climate campaign and information they have seen made it “highly likely” she was among those followed and watched.

Image636381394645271449The actor took part in a Greenpeace protest in the Arctic Barents Sea in July to oppose the search for new oil by Statoil which is majority- owned by the Norwegian Government.

Lawless didn’t know whether she had been followed home, as Greenpeace claims some of its members were, but told the Weekend Herald she could see why the team “are creeped out”.

“For crying out loud, if Statoil wants to know what I’m up to, they can follow me on Twitter or just read the Herald.”

Lawless said if she was being followed “in my private life to things like parent teacher meetings or tailing me when I’m out with friends, that would just be sordid and stalkerish.

“I have so many questions, like since Statoil is state- owned, was the Norwegian Government aware of it?”

Lawless said she knows the Greenpeace staff. “They are humble folk with a lot of integrity and the fact that they’ve become targets of corporatesponsored espionage is ludicrous.

“I won’t be put off by this and I’m sure that Greenpeace won’t either.”

The Herald emailed requests for comment to the companies this week. A director of Thompson & Clark said they were “bemused” by Greenpeace’s legal claim. A request for comment about Lucy Lawless has been sent to the investigation and security firm.

Prime Minister Bill English has categorically dismissed any suggestion that the Government was in any way involved or complicit and Energy and Resources Minister Judith Collins also said she had no knowledge of any alleged spying.

Thompson & Clark has provided information about Greenpeace to New Zealand Petroleum & Minerals, a division of the Ministry of Business Innovation and Employment, a spokesman for MBIE said. This was said to be information relevant to the prosecution of three Greenpeace activists.

“Thompson & Clark were the securit y company on board the Amazon Warrior seismic survey vessel [ prospecting off the Wairarapa coast] and have provided evidence of the alleged offending at sea, ” the spokesman said.

Apart from photos and videos of the alleged incident at sea, any information Thompson & Clark provided MBIE was specific to risks identified in safety and security plans, he said.

“For example, these may include pictures or locations of boat/ trailers on ramps, in relation to potential interference with an offshore activity. We are not informed about how information is gathered but we expect that anything provided has been gathered lawfully.”

In April, Norman and two other Greenpeace activists were prosecuted after jumping into the sea in front of the Amazon Warrior. The ship was conducting seismic sounding for Statoil and Chevron.

It was reported last month that the trio would be offered diversion, an avenue that would require them to admit to breaking the law. At the time Norman accused the Government of “prosecuting climate activists and pandering to oil companies”.